A great employer brand is developed through a number of crucial measures. Here are a few of the crucial ones to take into account:
1. Define your brand: Describe what it stands for, how it differs from competing companies, and the type of workplace and culture it promotes.
2. Make your value proposition clear: Establish the value you provide to employees, including the rewards, pay, chances for career advancement, and work-life balance.
3. Promote your brand: Use a variety of platforms, including social media, your company website, job postings, and other marketing materials, to promote your brand and value offer to prospective employees.
4. Utilize employee advocacy: Motivate staff to promote your business and post positive experiences on blogs, social media, and other websites. Encourage employee engagement by fostering a happy work environment, providing opportunities for professional development, and thanking and praising staff for their accomplishments. Use testimonials, review sites, and apply for employer branding rankings and awards.
5. Care about Candidate Experience: Taking care of the candidate experience is a relatively new topic that is becoming more and more powerful. People like to share their experiences and they have many opportunities to do that nowadays. Managing their impression and leaving a positive experience can bring immediate results like referrals or positive reviews, which accumulates in the long-term image of the company.
6. Create or sponsor events or causes: Validate your proposition with actions. Create or participate in events that correspond to your company values. If you have the resources create your own events, engage employees to participate and advertise it within the target audience.
7. Evaluate your employer brand frequently: Measure it to make sure it reflects your company's values, is current, and appeals to both candidates and employees. Revise your branding strategy, ditch what is not working, and experiment with new channels to find what works best for you.
