It is a popular tool to create a calendar with industry-relevant events where you present your brand and participate in them as much as possible.
On top of it, companies can create and sponsor events that address your target audience. Topics should be relevant to the company values, they can be social causes or community-related business or technical themes. This step helps companies to create an emotional connection with their employees, customers, and stakeholders, and build a reputation as a community-engaged or socially responsible organization.
Here are six phases that guide you through creating and sponsoring events or causes to build a strong employer brand.
1. Identify relevant causes or events: Start by identifying causes that align with your company's mission, values, and culture. This could include social, environmental, or educational causes that your employees are passionate about. You can conduct surveys, focus groups, and internal discussions to get input from employees on causes they care about.
2. Plan events: Once you have identified relevant causes, plan events that support those causes. This could include fundraising events, volunteer days, or awareness campaigns. Consider partnering with nonprofit organizations that align with your causes to maximize the impact of your events. You can organize open-door days (invite people to the office to get familiar with the organization), debate on trending tech topics, or educational seminars led by your employees.
3. Involve employees: Involve employees in planning, participating, and promoting events. This not only helps to increase employee engagement but also strengthens your employer brand by demonstrating your commitment to causes or community building.
4. Measure the impact: Measure the impact of events on employee engagement, customer loyalty, and community goodwill. Use surveys, feedback forms, and analytics to evaluate the success of your events and make improvements for future events.
5. Consistency: Make events a regular part of your company culture. Drawing attention to your events can be a challenge at first, but it will get easier over time.