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Guide to building a strong employer brand, step 5: Care about Candidate Experience


Here are six points for employers to take care of the candidate experience:


1. Make the application process visible and easy to follow. Provide clear information on how to apply, what to anticipate during the application process, and how long it will take. Update applicants often during the procedure and offer comments on their application.


2. Maintain consistent and polite communication: Maintain contact with applicants throughout the recruiting process by giving them timely and frequent information on the status of their applications. Be open and honest with candidates about the recruiting procedure.


3. Provide a positive interview experience: Make sure the interview process is respectful and professional, and that candidates are given clear instructions on what to anticipate and how to prepare. Provide candidates a satisfying and interesting experience with chances to ask questions and demonstrate their abilities.


4. Show appreciation: Thank candidates for their interest in the position and for attending an interview, regardless of the results, to show that you value their time and work.


5. Provide feedback: Providing feedback is important, whether a candidate is hired or not. Do this following the interview process. Candidates can enhance their knowledge and experience for next employment chances with the help of this feedback.


6. Create a positive onboarding experience: Make sure the onboarding procedure is easy and inviting, and that there are detailed information on what to anticipate on the first day and afterwards. Welcome new hires to their team and give them the resources and tools they need to do their jobs well.


Taking care of the candidate's experience and fostering a positive perception of their business help employers recruit top talent. Additionally, it can raise retention rates and strengthen the company brand as a whole.

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