Here are some practices you can adopt to harness the power of your employees as ambassadors.
1. Employee empowerment and training: Provide your staff the tools and training they need to be strong brand ambassadors. This could involve instruction on how to represent the company online as well as instruction on social media and content development.
2. Motivate participation: Promote your refer-a-friend program internally and offer incentives for participation to entice staff to take part in it. These might include kudos, prizes, or other benefits.
3. Make engaging content available: Make interesting stuff available to your staff so they may post it to their social media pages. This may consist of news about the company, blog posts, videos, and pictures.
4. Use Testimonials: Show testimonials from satisfied employees can be shared on the company's website, social media pages, and other marketing materials.
5. Review sites: Monitor and maintain the company's profile on sites such as Glassdoor, Indeed, Kununu, Comparably. They can provide valuable feedback from employees and job candidates, which can be used to improve the company's recruitment and retention efforts.
6. Participate in rankings and employee awards competitions: Applying for employer branding rankings and awards can help to establish the company as a top employer in their industry, which can attract top talent and improve employee morale.